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SKROSS® – Swiss innovation

The all-in-one world adapters with country slider system from SKROSS® are based on an invention patented in 2002. Within a very short time, the World Adapter Classic – as the first one of their successful World Adapters - developed into a worldwide sales hit. Exports to over 60 countries confirmed that high-quality, multifunctional travel adapters that are both safe and compact attract tremendous international interest.

With its SKROSS® brand, WorldConnect AG grew into a company operating on a global scale in just a few years, using its boundless power of innovation to develop products for mobile travellers. The company has one, clear objective: to be the global market leader for high-quality travel adapters. For these, WorldConnect AG meanwhile owns several functional and design patents. Today, their range of products does not only include their famous travel adapters with and without USB charging capabilities, but also USB chargers and power banks, as well as practical charge and sync cables for today’s modern traveller.

International standards as the basis

At SKROSS®, safety is always at the centre of the entire development and production process. The standards defined by the International Electrotechnical Commission (IEC) form the foundation for our development team to design innovative gadgets that give you access to power anywhere in the world. Extensive quality controls accompany every production phase, with final certification processes documenting each product’s compliance with IEC standards.


Simple charging – any time

With SKROSS®, staying fully charged is simple – anywhere around the world, on all continents. Our patented country slider system ensures connection in over 150 countries. At the same time, their products remain the most compact and easy to use on the market. That is what makes SKROSS® unique. And this has already impressed not just millions of travellers, but many judging panels as well. SKROSS® products have won numerous Red Dot Design Awards and Product of the Year accolades, recognising both their functionality as well as their design.

Swiss innovation

Skross' head office is located in Diepoldsau, a Swiss village in the Rhine valley. Logistics, order processing, marketing as well as their product management department are situated in Switzerland, too. This means that even today, every SKROSS® adapter and USB charger is developed in Switzerland and meets the very highest Swiss quality standards. Swiss innovation is also famous throughout the world – new, high-quality products, completely focused on the requirements of our customers, are added to their product portfolio every year. All SKROSS® travel adapters are produced in our own factory in Thailand, exclusively managed by our Swiss affiliate partner Noventa. The branch was founded in 2008, is ISO-certified and produces items for well-known global brands such as CWS, Bernina and Kärcher. The entire production process is governed by world-leading quality standards in terms of working and social conditions.

Furthermore, SKROSS® is member of amfori and actively stands for principles such as fair remuneration, protection for workers, decent working hours, equal opportunities, ethical business behaviour and environmental protection.

A global player from Switzerland

Today, their products are available in more than 100 countries around the world, where SKROSS® is successfully positioned as one of the leading brands for high-quality travel accessories. SKROSS® products are available in duty-free shops in all major airports around the world, in the in-flight shops of leading airlines as well as in retail outlets.



The idea

A visit to the Olympic Games 2000 in Australia changed an awful lot. Walter Ruffner, Swiss, owner of a plastics injection moulding company and passionate inventor, couldn't find a single travel adapter in the whole of Sydney despite intensive searching and absolute necessity. He had hardly returned home when he was considering to develop a travel adapter which could be used worldwide.

The company founding

Using the first production samples of the World Adapter Classic, he visited innumerable trade fairs and was met with a lot of interest, but no clear direction. However, when he met sales professional Sam Gerber at the Orbit in Basle in September 2001, things started happening fast. Sam Gerber and Walter Ruffner spent a long time on the phone the same evening, and two days later they met for their first discussions. Walter Ruffner, responsible for R&D, patents and production brought Christian Schnell and his brother Markus Ruffner in as a second and third founding member for the administration and finance sectors, and as early as February 2002 they founded the WorldConnect AG, which is today the owner of the SKROSS® brand name.


The first steps

Within a very short time, the World Adapter Classic developed into a worldwide sales hit. Exports into more than 60 countries confirmed that high quality, multifunctional and simultaneously safe and compact travel adapters attract considerable interest all over the world. WorldConnect AG grew to be a company trading around the world and employing staff in different countries. The range of products has been extended continuously. In addition to the World Adapter Classic, other travel adapters which can be used around the world have appeared in addition to country-specific plugs and USB chargers. Also, in 2008, Walter Ruffner had the idea for the first 3-pin, earthed and super-compact World Adapter which was called PRO.

SKROSS® today

The consistent consideration of international safety standards, which is at the foreground in all product development, and uncompromising compliance with the highest requirements on quality and reliability has established WorldConnect AG as one of the market leaders over the last few years. The company is meanwhile represented in more than 100 countries and its products are available on more than 10'000 Points of Sale worldwide. Recently, WorldConnect has redefined its corporate strategy slightly. The focus of the company activities still lies on its core business, the travel adapters patented by Walter Ruffner, but additionally other products covering mobile needs of travelers (such as e.g. chargers, power banks and cables) are being sourced and sold, too. In the year 2018, Walter Ruffner sold his relevant patents to WorldConnect AG.



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